Social Media Marketer

About the Role

We're looking for a results-oriented Social Media Marketer who can help communicate what GigThink does and why it matters to freelancers, agencies, and other potential users.

This is not simply a posting role. We want someone who can understand a product, identify useful stories and educational topics, turn them into strong content, and continuously improve the approach based on audience response and performance.

You will work closely with the product and growth side of GigThink to communicate features, use cases, educational content, product updates, and ideas relevant to client acquisition and workflow automation.

The right candidate should be comfortable taking ownership of content from idea generation through publishing and performance analysis.

What You'll Do

• Develop and execute a social media content strategy aligned with GigThink's product and audience.
• Research topics relevant to freelancers, agencies, client acquisition, sales workflows, productivity, AI, and SaaS.
• Create clear and useful social content that communicates practical value rather than relying on generic promotional messaging.
• Develop content for platforms relevant to GigThink's target audience, based on the actual channels the company chooses to operate.
• Write social posts, educational threads, product announcements, feature explanations, and campaign content.
• Coordinate with product and design resources to create supporting visuals when required.
• Turn product features and workflows into easy-to-understand content for potential users.
• Develop content ideas around common problems faced by freelancers and agencies.
• Monitor published content and identify patterns in engagement, reach, clicks, and other relevant metrics.
• Use performance insights to improve future content and distribution.
• Maintain a consistent GigThink brand voice across social communication.
• Research competitors and industry conversations to identify useful opportunities without copying their content.
• Support product launches, announcements, campaigns, and other growth initiatives.
• Maintain an organized content calendar and publishing workflow.

What We're Looking For

• Demonstrable experience in social media marketing, content marketing, or digital growth.
• Strong written communication skills and the ability to explain products clearly.
• Ability to understand a B2B SaaS product and communicate its value to a specific audience.
• Experience creating content for professional or business-focused audiences.
• Ability to research topics and turn information into useful, original content.
• Understanding of social media analytics and performance measurement.
• Ability to work independently, manage deadlines, and maintain a consistent publishing workflow.
• Strong attention to brand voice, messaging, grammar, and visual presentation.
• A portfolio, examples of previous work, or measurable experience demonstrating your skills.

Nice to Have

• Experience marketing SaaS or technology products.
• Experience with LinkedIn content and B2B audience growth.
• Experience with short-form video content.
• Basic knowledge of SEO and content marketing.
• Experience using analytics and social scheduling platforms.
• Basic familiarity with Figma, Canva, or comparable design tools.
• Experience using AI tools as part of a structured content workflow.
• Startup or early-stage product experience.